Last updated: July 2026 · 5 min read
Most creator platforms sort people by follower count. That's a weak signal: follower counts are easy to inflate, and a 50,000-follower account with a bought audience is worth less to a business than a 900-follower account whose posts stay up and match the brief. Account tiers measure something harder to fake — verification and track record.
Who: every new account starts here.
Access: standard campaigns, starting from €1.00 per approved post.
Basic isn't a penalty box — most campaigns are open to Basic creators because businesses usually want volume. You can earn from day one without verifying anything.
How to get there: verify your email address and phone number, then an admin reviews the account.
Access: everything Basic has, plus campaigns restricted to Verified creators.
Verification proves there's a reachable, real person behind the account. That matters to a business funding a campaign upfront: it's the difference between paying a person and paying a script.
How to get there: an established track record and a high approval rate, recognised by an admin.
Access: priority access to higher-paying campaigns when they're available.
Gold isn't bought or unlocked by a follower milestone — it's earned by consistently submitting posts that pass review and following campaign rules over time.
Important, and stated plainly: a higher tier does not guarantee higher pay. Tiers govern access, not price. Rewards are set by each business, and what's available depends on their budget and campaign availability.
| Tier | Requirement | Campaign access |
|---|---|---|
| Basic | New account | Standard campaigns from €1.00 |
| Verified | Email + phone verified, admin-approved | Higher-paying campaigns when available |
| Gold | Track record, high approval rate | Priority access to higher-paying campaigns |
When a business targets a campaign, they're really asking one question: will this post actually go live and stay up? Follower count answers a different question — potential reach — and answers it unreliably.
The fastest route to Gold is boring: follow the brief, don't delete posts, and don't try to game review. Approval rate is the metric that compounds.
When you create a campaign you set a minimum tier. The trade-off is simple:
| You require | You get | Cost of that choice |
|---|---|---|
| Basic | The largest pool, fastest fill | Less vetting |
| Verified | Contactable, verified accounts | Smaller pool |
| Gold | Proven approval history | Smallest pool — pair with a higher reward |
Restricting the tier shrinks your audience. If a Gold-only campaign isn't filling, raising the reward is usually more effective than waiting. See the campaign pricing guide.
No. Verification is free — it's confirming your email and phone.
You must verify your email before submitting a post to any campaign. Phone verification is the additional step towards Verified status.
Standing reflects behaviour. Violations are recorded against the account, and a suspended account can't join campaigns at all.
No. It's granted on track record. Any platform selling you a status tier is selling you something worthless to the businesses paying the bills.
No follower minimum, no application, no waiting list.